By Activation, we mean to initiate communication and reaching out to both the target and prospective consumer at Ground Zero. The consumer is able to grasp the look, feel and qualities of the brand/products/services while the brand gets an opportunity to attract and connect with the consumer. Being a marketing services solutions provider, TransEdge helps in understanding the brand’s needs and conceptualizing, planning, initiating and executing an activation plan for higher visibility and outreach.
The TransEdge team has a collective experience of 15 years of managing Brand Activation activities, both small scale and large scale including school activities, college promos, corporate and institutional events as well as mall activities. The team has conducted 150+ events, seminars, trainings etc. in cities ranging from metros like Delhi, Mumbai, Chennai to tier 3 towns such as Bhubaneshwar, Kanpur across India as well as Nepal.
Brand Activation can be carried out in a number of ways:
• Promotional Marketing
After keen observation and research, we have realized that promotional marketing is one of the quickest and most-efficient ways of Brand Activation. The role of promotional marketing has undergone a manifold increase in the last few years and is only going to gain more popularity in times to come. With its reach across India and specialization in the field, TransEdge has been able to deliver some of the best promotions(Sales promotion/inducing trials/sampling activities etc.) for some of the best brands in India.
• Events & Seminars
Events play a significant role in aligning the brand with its consumers and believers as well as attracting and engaging prospective consumers. With state-of-the-art equipment, a trusted network and a professional team, TransEdge has successfully organized and managed a number of events, seminars, exhibitions, conferences etc. and offers comprehensive creative solutions catering to your requirements.
• Rural Marketing
Rural Marketing broadly involves reaching the rural customer, understanding their needs and wants, providing services to meet their requirements, carrying out after sales service that leads to customer satisfaction and repeat purchase/sales.
• Retail Marketing
Just like Advertising lures the consumer in to buying a product, it is retail marketing that makes the consumers pick one product over the other. It enhances the product/brand image and enlightens the consumer on the benefits it shall receive through the product consumption. TransEdge acts as one-stop shop that helps improve brand visibility and uniformity in terms of brand identity through: